What are Local Citations and What is the Importance of Citations for Local SEO?
What are Local Citations?
Citations; Mentions of the NAP (name, address and phone number) for any UAE local business on any local citation site such as local business listing sites, directories, classified sites or any other local website and apps. Usually, users can search any business through citations site by sorting city, company name or type of the business.
Some online citations sites and business listing sites typically list a business’ NAP only, and few include detailed information about the business, such as Company description, operating hours, services and products list, etc. These citations listing sites are the modern kind of old-fashioned printed phone books/yellow pages.
In simple words, a Local Citation is simply where your local business is mentioned on other websites and online places available on the Internet.
Why Are Citations Important for Local SEO?
Local citations building play a vital role in any UAE local business’ visibility in Google and other search engines. According to Moz:
Citations are defined as mentions of your business name and address on other webpages — even if there is no link to your website…Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization.
Local citations help service finders to find any business online on Google. Citations are one of the top local ranking factors and that’s why local citation services providers (like our SEO Company) use it to boost their client’s local business website ranking. Every professional local SEO start his/her SEO strategy by listing the business on quality and popular citation sites.
Local citations show your business existent to Google and other search engines. When your business is listed on different citations sources, it signals to search engine that your business exists on the Internet.
Listing your business on the leading and notable local and national sites helps your business to create trust and authority. And Google like trustworthy and authoritative sites for ranking. The more local citations you build for your business, the more popular your business appears to Google.
Citations Must Be Consistent
NAP information or local citations must be consistent everywhere across the web because Google and UAE local searchers get confused when your business NAP isn’t same on different sites. Inconsistent of NAP leads any business to a poor user-experience which is bad for website ranking according to Google.
We recommended you to do a citations audit before creating any new listing. Find your business citations which are already created check is there any citation that is incorrect or incomplete make it correct.
There are many ways to find inconsistent and incomplete citations, one is using a paid service and SEO tools and the other one is doing it manually.
April 12, 2018